Marketing Case Studies


Case 1

Key Objective:  Implement a strategic alternative to tradeshows in order to increase exposure and audience contacts for a nationally-recognized Fortune 100 Company.

With the dramatic decline in trade show attendance following September 11, 2001, aggressive companies sought alternative strategies to achieve marketing and sales objectives.  EventPro was retained by one such company to develop a mobile marketing program which would include an impressive presentation of their products.  By crafting a marketing campaign throughout North America, we would enable them to reach out directly to their target audience.

Results:  EventPro demonstrated how such a program can be developed within existing budgetary constraints, and how the marketing/sales cycle can be accelerated to maximize the client's return on investment.  The client's marketing and sales team were enthusiastic and confident in their ability to achieve their objectives ... a byproduct of having a sound business plan and the resources to carry it out. EventPro continues to be a key member of this team, providing a customized mobile exhibition unit and turnkey tour management, including the related transportation and logistics services.

Case 2

Key Objective:  Gain market share and increase company growth for two Fortune 200 Companies through target marketing.

EventPro was contracted to design and implement the mobile portion of a nationwide joint marketing effort for two Fortune 200 companies who intended to conduct product demonstrations and marketing presentations on a concentrated schedule throughout North America.

Results:  In answer to this challenge, EventPro designed and fabricated a customized mobile exhibition unit with self-contained electrical generator, heat, air conditioning, display/demonstration areas, backlit graphics displays, stabilizer mechanisms, convenient entry/exit (including handicapped access), and external graphics which provided "rolling billboard" advertising for the clients as the unit traversed the United States and Canada.  Based upon the clients' marketing plan, EventPro provided the site selection and tour logistics models to maximize the mobile campaign's impact.  In addition, EventPro developed an extremely effective audience generation and promotion program which proved to further augment the success of the clients' mobile campaign.

Case 3

Key Objective:  Execute a more efficient and flexible tradeshow program while reducing the marketing costs for a High-Tech Equipment Manufacturer.

Results:  In order to help our high-tech equipment manufacturer work within a decreased marketing budget, EventPro designed a program which combined their tradeshow and mobile marketing campaigns with one another.  Specifically, we constructed and utilized mobile demonstration units designed to support their tradeshow events.  This resulted in substantial savings on the normal shipping and staging costs related to product demonstrations at each event.  In some cases, the tradeshow savings were sufficient to offset much of the cost of their mobile marketing program.

The mobile demonstration units were placed directly on the tradeshow floor for maximum impact when possible, or staged in a private area outside the show hall for 'invitation only' demonstrations.  They have become the preferred way to showcase our client's Research and Development pipeline of products because everything is contained within a secure, mobile environment while being brought directly to key prospects in a high-profile manner before, during and after each show.  This method of streamlining for the dual purposes of mobile marketing and tradeshow product demonstrations is quickly becoming a popular component of marketing plans within the high-tech industry due to its tremendous flexibility and audience impact.

Case 4

Key Objective:  Initiate a cooperative marketing program for a Fortune 100 Company to cultivate co-marketing partnerships and sponsorships.

Results:  Although the costs associated with their current marketing campaign had been covered by mobilizing it with EventPro's custom marketing and tradeshow services, our client found that if they could develop a sponsorship, or co-marketing program with several industry partners, they could offset most of their campaign expenses.  They turned to EventPro for assistance in cultivating co-marketing partners who shared the expenses involved in creating and managing marketing events. 

Sufficient sponsorship revenue was generated to cover the entire cost of the mobile marketing tour for our client within only a few weeks.  Not only was this a great start to a successful campaign, but it created a more impressive impact on target audiences when the events included numerous industry partners.  Our mobile exhibition and product demonstration units travelled throughout North America during a one-year tour, serving as a rolling billboards and generating millions of positive impressions along the way.  The tour targeted top buyers,  and dramatically increased the exposure of all sponsors' products and services ... not just our clients'.

Case 5

Key Objective:  Organize and manage a tradeshow event of epic proportions for a Fortune 100 Company and 60 other specifically-recruited high-tech partners.

Results:  For the annual Spring Internet World Trade Show in Los Angeles, EventPro designed, built and managed an extraordinary pavilion created to demonstrate how the technology of our client and their partners can be accessed by a business of any size in the pursuit of the global marketplace. 

Adopting a "Global Village" theme, EventPro utilized top exhibit professionals and Hollywood set designers to create a stylized Bavarian village in which over 60 companies demonstrated a vareity of high-tech business applications.  This sophistocated exhibition of over 12,000 square feet offered a live presentation theater, "storefront" demonstration areas, and a "high-tech road" through the village.  This event not only served to attractively showcase the products and services of our client and their partners, but it also produced a truly memorable experience for the more than 40,000 tradeshow attendees.

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